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Lebron james decision 2014 essay help

Mar 30, 2018

There was no sit-down, staged interview for LeBron James' most recent "decision."

It came via an essay that James wrote (with the help of Lee Jenkins) for Sports Illustrated and posted early Friday afternoon with the headline declared "I'm coming back to Cleveland"

"I feel my calling here goes above basketball," James said. "I have a responsibility to lead, in more ways than one, and I take that very seriously. My presence can make a difference in Miami, but I think it can mean more where I’m from."

A photo of him in a Cavs jersey with the text "I'm coming home" was posted on Instagram, not the social media service could handle the thousands clicking on it it appeared. The photo did eventually load as you can see below.

Here's what the experts are saying:

David Blatt will be tremendous coach for LeBron James, an innovative, creative mind. He'll learn a lot from ways Erik Spoelstra used him.

— Adrian Wojnarowski (@WojYahooNBA) July 11, 2014

Cavs felt they won over LeBron agent Rich Paul "for the most part" last week, source says. As I reported, earlier today it was "100 percent"

— Sam Amico (@SamAmicoFSO) July 11, 2014


Chris Bosh is still deciding on whether or not to head for Houston, I'm told.

— Sam Amick (@sam_amick) July 11, 2014

Awesome job by @SI_LeeJenkins and fellow staffers to keep things quiet. So hard in this day and age #muchrespect

— Chris Sheridan (@sheridanhoops) July 11, 2014

Of course, let's not forget what LeBron said after some experts -- not necessarily these guys -- panned him for taking his services to South Beach four years ago.

LeBron James’ decision to leave the Miami Heat and rejoin the Cleveland Cavaliers dominated the sports news cycle Friday, but this time the response was overwhelmingly positive. So how’d LeBron make all the right moves this time? Here’s how it all went down.

First, LeBron stayed out of his foray into free agency. He sent his agent and longtime friend Rich Paul to meet with teams that were interested.

Paul was impressed with the Cavs’ pitch at their meeting and their follow-up, sources told FOX Sports Ohio’s Sam Amico, and Paul began working with them to make it happen. The Cavs felt Paul was in their corner "100 percent," according to a source. Soon, it was proved James was, too.

Article continues below ...

How Sports Illustrated Broke The Story

James announced his return to Cleveland on Friday via a first-person essay published on Sports Illustrated’s website at 12:13 p.m. ET. SI senior writer Lee Jenkins helped James construct the essay "I’m Coming Home," which is on pace to become "the biggest traffic event in the history of the magazine," according to Advertising Age.

LeBron's essay is remarkable. Going forward this will be known as "The Letter."

— Brian Windhorst (@WindhorstESPN) July 11, 2014

LeBron's friends and family cried when they read the first drafts of his essay. Wasn't about Cavs or Heat, was about home, home fans.

— Brian Windhorst (@WindhorstESPN) July 11, 2014

The essay’s thoughtful, mature tone was a far cry from the "taking my talents to South Beach" of four years ago, and was widely praised across the sports world. A few highlights:

• "When I left Cleveland, I was on a mission. I was seeking championships, and we won two. But Miami already knew that feeling. Our city hasn’t had that feeling in a long, long, long time. My goal is still to win as many titles as possible, no question. But what’s most important for me is bringing one trophy back to Northeast Ohio."

• "Before anyone ever cared where I would play basketball, I was a kid from Northeast Ohio. People there have seen me grow up. I sometimes feel like I’m their son. Their passion can be overwhelming. But it drives me."

• "I went to Miami because of D-Wade and CB. I believed we could do something magical if we came together. And that’s exactly what we did! The hardest thing to leave is what I built with those guys."

• "I’m not promising a championship. I know how hard that is to deliver. We’re not ready right now. No way. Of course, I want to win next year, but I’m realistic."

• "I feel my calling here goes above basketball. I have a responsibility to lead, in more ways than one, and I take that very seriously. My presence can make a difference in Miami, but I think it can mean more where I’m from. In Northeast Ohio, nothing is given. Everything is earned. You work for what you have. I’m ready to accept the challenge. I’m coming home."

Jenkins mentioned to his editors months ago that he wished to pursue a story on the next part of James’ career. He then followed the 29-year-old superstar’s path until the decision was made. Jenkins flew to Las Vegas on Wednesday and met with James to construct the essay Thursday night.

"It all goes to Lee Jenkins," SI managing editor Chris Stone said. "He made this happen."

Jenkins then emailed the essay to his editors around mid-morning Friday. Only about six people saw it before it ran on SI’s website, Stone said.

How The Heat Found Out LeBron Was Leaving

The same way everyone else did: online. That’s what sources told ESPN.

James and Gilbert had sat down Sunday night in Miami to hash things out, Yahoo! Sports/FOX Sports 1 NBA Insider Adrian Wojnarowski reported, and both apologized to one another for past mistakes.

The Cavs learned of LeBron's choice when the letter posted, sources said. LeBron wanted people of Ohio to know first.

— Brian Windhorst (@WindhorstESPN) July 11, 2014

"We had five great years together and one terrible night," Gilbert told James in the meeting, according to Yahoo. "I told him how sorry I was, expressed regret for how that night went and how I let all the emotion and passion for the situation carry me away. I told him I wish I had never done it, that I wish I could take it back."

The Cavaliers are expected to give James a four-year, $88 million max deal, though no negotiations had taken place before the announcement, ESPN reported.

FOX Sports Ohio’s Sam Amico contributed to this report.

More from NESN:

"When I left Cleveland, I was on a mission," James told SI. "I was seeking championships, and we won two. But Miami already knew that feeling. Our city hasn't had that feeling in a long, long, long time.

My goal is still to win as many titles as possible, no question. But what's most important for me is bringing one trophy back to Northeast Ohio." - LeBron James

I'm frikking stoked he's back

My advice to an aspiring actor would be to never stop learning or working for what you want. Nothing comes easy, ever, if you want something, you have to work for it. By working for it I mean work on your craft, learn from people who have something to teach. It's just like anything else, practice makes perfect. James Lafferty

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