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Dissertation topic for mba marketing programs

Jun 20, 2018

A List of Great Sample Dissertation Topics in Marketing

Your dissertation project should contribute to your area of study. Do not try to move heaven and earth, since you time and resources are rather limited. However, you need to add something new to make your dissertation notable among all the other existing works. To choose a great topic for your marketing dissertation, look through this list of sample topics. You will probably find something interesting and thought-provoking that will inspire you for a perfect dissertation title.

If you struggle to start your dissertation, this collection of sample topics will be very helpful for you to formulate your own paper title. It would be better to make your dissertation project a bit more specific, since you will just have no time to investigate a broad topic. It will help you to set precise and clear research objectives and questions.

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If you think that numbers prevail in getting an MBA degree then think again. In ensuring that you can graduate with an MBA degree, you must be able to write an MBA dissertation or an MBA thesis in compliance with the requirements of an MBA. One branch of MBA is marketing and if you are writing an MBA thesis or dissertation in marketing, you should know certain MBA dissertation topics in marketing.

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MBA Dissertation Topics in Marketing

MBA marketing dissertation topicsAn MBA thesis on marketing is not contained in one category for you could focus on one of the following things: relationship marketing, branding, cross-culture marketing, direct marketing, consumer focus, online and mobile marketing, and even ethics in marketing. With these, you can come up with a lot of MBA marketing dissertation topics.  In writing an MBA thesis in marketing, you should come up with some topics to show your adviser. Sometimes, there is a prompt given by thesis or dissertation advisers but to be sure, you should come up with your own MBA thesis topics in marketing. If you cannot think of any, here is a list of sample MBA thesis topics in marketing to help you.

  1. Strategies undertaken by firms in response to consumer boycotts
  2. The use of social networks in acquiring new customers and a larger market share
  3. Brand building in the advent of computer age and how the online market ensure larger profits
  4. The price differences in an online vs. offline market of books
  5. The advantages and disadvantages of mobile marketing in the consumers’ perspective
  6. Increasing customer loyalty through mobile campaigns and services
  7. Customization of products and its long-run benefits to the company’s market share
  8. The effects of word-of-mouth communications in the sales of smart phones
  9. The effects of geographical locations in peoples’ buying behavior: the case of Amazon
  10. The impacts of socio-economic differences in the purchase of goods: the case of Yves Saint Laurent and Liz Claiborne.
  11. Innovations through time: Does it increase the number of customers?
  12. Dealing with competitors online: How does branding affect a firm’s success?

Download here more marketing MBA dissertation topics!

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A Selection Of Interesting Topics For An MBA Thesis On Marketing

In actuality, writing an outstanding thesis for your MBA program may be daunting specifically if you aren’t that experienced in the art of writing. Luckily, just like with any form of writing task, or project for that matter, it is certainly essential that you first know who your audience are. When you say audience this simply implies the MBA thesis executive who will be reviewing your marketing thesis. Take note that it is crucial to get to know precisely what they’re searching for prior you ever start finding the topic for you to research on and develop.

It is imperative to consider that the writing process is not an easy task that can be done overnight. It matters to devote sufficient amount of time in conducting vast research, you need to ensure consulting your advisor regularly for any advice or changes and make sure to only rely on credible sources that could fully support your dissertation.

If you still have no idea about what topic to research and develop in your marketing thesis, here are some of the topics you can explore:

  1. What influence does advertising have on consumers’ behavior?
  2. Do consumers fully understand a firm’s brand values?
  3. How do companies use corporate social responsibility to strengthen brand equity?
  4. How can brand image be communicated in a mobile marketing environment?
  5. Are consumers fully aware on how to safeguard themselves from underhanded direct marketing strategies?
  6. How do financial institutions vary their product offerings hinged on social class?
  7. What impact do the social media presently have on the buying choices of shoppers?
  8. What crucial role does learning play among functional advertisements seen on the web?
  9. How can company profitably incorporate online and offline shopping features?
  10. How do the attributes of firms that adopt comparison advertising differ from the ones that do not endorse comparison advertising?
  11. What attributes of products are most cherished by shoppers in search, comparison and buying decision-making online?
  12. What can be learned from past mistakes when word-of-mouth communications did not succeed?
  13. What impact does family orientation have on marketing communications?
  14. How does the significance of factors that instigate direct selling differ as per product type?
  15. How can global marketing make use of standardization?

For a fact, writing your MBA thesis can be truly intricate. However, if you use your resources like your appointed advisor, compose about a researchable and practicable subject matter and fully understand your methodologies, you will certainly be on the right track to writing the most excellent thesis for your MBA program.

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