Example of a research report introduction
Apr 8, 2018
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- Findings and Discussion
- Conclusion and Recommendations
This slideshowpage is to help you understand the content and grammar of report introductions.
On this page: Explanation, Example, Exercise
The Introduction contains 2 types of information:
1. information about the report
2. an introduction to the content of the report.
It is also aimed at two types of readers:
1. the manager who wants solutions to a problem or suggestions for future action
2. readers in the future who want to know what they can learn from the organisation's past experience, such as why a decision was made.
1. Information about the report (called the 'Terms of Reference').
1.1 Who asked for the report (Past tense, passive voice) Most reports are requested by a manager, but some are commissioned by people or organisation outside the company, and some are written by staff to suggest something.
1.1.1 Their name
1.1.2 Their job title or post
This changes over time as they are promoted.
1.1.3 Their department
This may change over time as they are promoted.
1.2 The date that the report was asked for. (Past tense)
e.g. This report was requested by Ms Amy Chan, Operations Manager in the Production Department, on
2. An introduction to the content of the report.
2.1 The background of the report (Past tense or present
The situation or problem that the report discusses
2.2 The aim of the report (Present tense, as the aim is
true all the time)
The report might make suggestions to solve a problem, or to take advantage of a situation
2.2 An overview of the organisation of the report (Present
tense, as this is the organisation all the time)
Reports can have a wide variety of organisational structures, so it helps the reader to inform them of the structure of this one.
Figure 1: Example organisational structures.
3. Findings and Discussion
3. Findings and Discussion
4. Conclusion and Recommendations
e.g. In the past two months our output of products has increased, but a larger number have failed quality control. The aim of this report is to analyse this situation and recommend appropriate action. Firstly the method of investigation is described, followed by the findings. Then conclusions are drawn and a number of recommendations are made.
In order to show that you are being objective, which means not letting your personal opinions and interests affect the report, you should avoid using personal pronouns such as I and We. You can do this by using the report as the subject of the sentence (e.g. This report shows...) or by using a passive voice (e.g. Conclusions are drawn...).
This report was requested by Mr. P Y Fung, Managing Director of Everbright Ltd., on in preparation for a Board meeting on The report concerns the recently observed declining morale of our staff, which was revealed in the latest staff job satisfaction survey. The main aims of the report are to identify the causes of the decline in staff morale and recommend ways to boost it.
In the report the findings describe the decline in staff morale, which can be traced back to the period following the reduction of the company budget. Following these findings, conclusions are drawn and a number of recommendations are made as to how staff morale might be increased.
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Choose the correct option from the drop-down boxes, then click the 'Show Answers' button below:
For some, market research report writing is the hardest part of the process.
Writing a market research report is an essential part of planning a business and serves as an organized way to collect and document information about your market or prospective customers. Your writing should be concise, but thorough – getting to the point, while omitting no information. If the market research report is not properly delivered, it renders the research a waste of time.
Review your research data and analysis to ensure that it is complete. Most market research involves compiling information about the needs and desires of customers through surveys, focus groups, competitor statistics and financial trends. Even if you didn't use focus groups, participants should be grouped into relevant categories, such as age, sex, income, education or profession.
Create a title page. Include the title of the report, client names, business name and author names. The title page should look clean, professional and aesthetically pleasing.
Attach a table of contents. It will serve as a useful tool so clients can skip to areas of interest without having to read the entire report.
Summarize the report in the executive summary. The executive summary is a one- or two-page explanation of business information in your market research report, according to a report from the Bryant University website. This allows your readers to receive the gist of the report without reading the entire thing, especially during presentations and meetings.
Write an introduction, which addresses background information, function of the business, target audience and objectives of the business. The introduction should be about one page.
Write the qualitative research section of the body. This section outlines the focus group research step and the questions answered. Describe the participants in the research, their needs, conclusions and how they affect your business.
Write the survey research section of the body. This section should include what questions were asked in surveys, who took the surveys (broken down by groups), the answers to the questions and how they affect your business.
Summarize the types of data used in drawing conclusions. Include why you chose the research methods you did, how they helped you and how they will affect the business.
Share your findings based on your research. Reveal all concrete conclusions discovered during the research. Explain these conclusions in-depth in a clear presentation format.
State your conclusions and call the reader to action. Your conclusions should be stated in broad form and directly address results found in your research. Never draw conclusions your findings do not directly support.
When you label somebody and put them in a box, then you put the lid on the box, and you just never look inside again. I think it's much more interesting for human beings to look at each other's stories and see each other. Really see each other and then see themselves through other people's stories. That's where you start to break down stereotypes. Stephanie Beatriz